{"id":969,"date":"2019-03-14T14:37:07","date_gmt":"2019-03-14T14:37:07","guid":{"rendered":"https:\/\/www.inpulse.com\/?p=969"},"modified":"2019-03-14T14:37:07","modified_gmt":"2019-03-14T14:37:07","slug":"communication-and-tone-of-voice-blog","status":"publish","type":"post","link":"https:\/\/thirteencreative.co.uk\/inpulse21\/communication-and-tone-of-voice-blog","title":{"rendered":"Communication and tone of voice blog"},"content":{"rendered":"

Don\u2019t lose them at hello\u2026<\/span><\/b>\u00a0<\/span><\/p>\n

Surely every company wants<\/span>\u00a0<\/span>s<\/span>tories and conversations that connect people<\/span>? You\u2019d be surprised!\u00a0<\/span>\u00a0<\/span><\/p>\n

Emotion as well as facts<\/span><\/b>\u00a0<\/span><\/p>\n

Every company has a tone of voice. Not every company manages it to be consistent and to act as a guide for better\u00a0<\/span>internal\u00a0<\/span>communication.<\/span>\u00a0<\/span><\/p>\n

That\u2019s what we aim to achieve with\u00a0<\/span>our tone of voice programme<\/span>: a consistent and inspiri<\/span>ng tone of voice across all\u00a0<\/span>internal communications<\/span>\u00a0at your company<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

If we\u2019re really honest\u00a0<\/span>with you, many companies<\/span>\u00a0existing tone of voice has little of the \u201cwow!\u201d\u00a0<\/span>they<\/span>\u00a0aspire to as a\u00a0<\/span>Company<\/span>.\u00a0<\/span>My experience<\/span>\u00a0is that w<\/span>hen they<\/span>\u00a0write to\u00a0<\/span>internal audiences<\/span>, they<\/span>\u00a0seem to adopt a diff<\/span>erent personality, becoming<\/span>\u00a0<\/span>more\u00a0<\/span>formal,\u00a0<\/span>somewhat\u00a0<\/span>bland and impersonal.\u00a0<\/span>They<\/span>\u00a0lose human warmth and emotion.<\/span>\u00a0<\/span><\/p>\n

We\u2019re<\/span>\u00a0<\/span>determined<\/span>\u00a0to change that.\u00a0<\/span>And i<\/span>n particular we<\/span>\u2019<\/span>ve drawn<\/span>\u00a0inspiration, the spark you might say, from<\/span>\u00a0helping c<\/span>ompany<\/span>\u2019s<\/span>\u00a0as diverse as Allied Irish bank to Heineken, harness their<\/span>\u00a0<\/span>vision,\u00a0<\/span>purp<\/span>ose and behaviours to shape their\u00a0<\/span>tone of voice<\/span>\u00a0and internal storytelling<\/span>.<\/span>\u00a0<\/span><\/p>\n

You<\/span><\/b>\u00a0begin\u2026<\/span><\/b>\u00a0<\/span><\/p>\n

\u2026with\u00a0<\/span>y<\/span>our\u00a0<\/span>Company<\/span>\u2019s purpose. This\u00a0<\/span>is at the heart of everything you<\/span>\u00a0do, so\u00a0<\/span>it makes sense<\/span>\u00a0t<\/span>hat it should<\/span>\u00a0be at the heart of\u00a0<\/span>y<\/span>our\u00a0<\/span>internal\u00a0<\/span>tone of voice.<\/span>\u00a0<\/span><\/p>\n

We know you want\u00a0<\/span>Stories and conversations that connect people<\/span><\/b>\u00a0and your tone of voice can help that.<\/span><\/b>\u00a0<\/span><\/p>\n

Tell a story<\/span><\/b>\u00a0\u2013\u00a0<\/span><\/b>try it like this<\/span><\/b>\u00a0<\/span><\/p>\n

Stories are how we remember; we tend to forget lists and bullet points.<\/span>\u00a0<\/span><\/p>\n

But h<\/span>ow do you tell a story?\u00a0<\/span>Don\u2019t hide your stories behind fact<\/span>s<\/span>,\u00a0<\/span>bring stories to the forefront of\u00a0<\/span>y<\/span>our communications, letting facts support the story.\u00a0<\/span>\u00a0<\/span><\/p>\n

We can provide you with 3-4\u00a0<\/span>storytelling approaches\u00a0<\/span>as prompts to your own thinking and writing<\/span>\u00a0and to help managers locally<\/span>.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

So why not get in touch today we\u2019d love to share some of our stories about how we\u2019ve helped clients massively improve how engaged their people are, understand their strategy more clearly and improve how it feels to work at their organisation, just by changing their tone of voice.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Don\u2019t lose them at hello\u2026\u00a0 Surely every company wants\u00a0stories and conversations that connect people? You\u2019d be surprised!\u00a0\u00a0 Emotion as well as facts\u00a0 Every company has…<\/p>\n","protected":false},"author":2,"featured_media":1496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/thirteencreative.co.uk\/inpulse21\/wp-content\/uploads\/2019\/03\/Blog-Template-1-scaled.jpg",2560,1440,false],"thumbnail":["https:\/\/thirteencreative.co.uk\/inpulse21\/wp-content\/uploads\/2019\/03\/Blog-Template-1-150x150.jpg",150,150,true],"medium":["https:\/\/thirteencreative.co.uk\/inpulse21\/wp-content\/uploads\/2019\/03\/Blog-Template-1-300x169.jpg",300,169,true],"medium_large":["https:\/\/thirteencreative.co.uk\/inpulse21\/wp-content\/uploads\/2019\/03\/Blog-Template-1-768x432.jpg",768,432,true],"large":["https:\/\/thirteencreative.co.uk\/inpulse21\/wp-content\/uploads\/2019\/03\/Blog-Template-1-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/thirteencreative.co.uk\/inpulse21\/wp-content\/uploads\/2019\/03\/Blog-Template-1-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/thirteencreative.co.uk\/inpulse21\/wp-content\/uploads\/2019\/03\/Blog-Template-1-2048x1152.jpg",2048,1152,true],"widget-thumbnail":["https:\/\/thirteencreative.co.uk\/inpulse21\/wp-content\/uploads\/2019\/03\/Blog-Template-1-scaled.jpg",75,42,false],"post-thumbnail":["https:\/\/thirteencreative.co.uk\/inpulse21\/wp-content\/uploads\/2019\/03\/Blog-Template-1-1568x882.jpg",1568,882,true],"share-image":["https:\/\/thirteencreative.co.uk\/inpulse21\/wp-content\/uploads\/2019\/03\/Blog-Template-1-scaled.jpg",1120,630,false],"tiny":["https:\/\/thirteencreative.co.uk\/inpulse21\/wp-content\/uploads\/2019\/03\/Blog-Template-1-scaled.jpg",150,84,false]},"uagb_author_info":{"display_name":"Inpulse Team","author_link":"https:\/\/thirteencreative.co.uk\/inpulse21\/author\/inpulse-team"},"uagb_comment_info":0,"uagb_excerpt":"Don\u2019t lose them at hello\u2026\u00a0 Surely every company wants\u00a0stories and conversations that connect people? You\u2019d be surprised!\u00a0\u00a0 Emotion as well as facts\u00a0 Every company has...","_links":{"self":[{"href":"https:\/\/thirteencreative.co.uk\/inpulse21\/wp-json\/wp\/v2\/posts\/969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thirteencreative.co.uk\/inpulse21\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thirteencreative.co.uk\/inpulse21\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thirteencreative.co.uk\/inpulse21\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thirteencreative.co.uk\/inpulse21\/wp-json\/wp\/v2\/comments?post=969"}],"version-history":[{"count":0,"href":"https:\/\/thirteencreative.co.uk\/inpulse21\/wp-json\/wp\/v2\/posts\/969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thirteencreative.co.uk\/inpulse21\/wp-json\/wp\/v2\/media\/1496"}],"wp:attachment":[{"href":"https:\/\/thirteencreative.co.uk\/inpulse21\/wp-json\/wp\/v2\/media?parent=969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thirteencreative.co.uk\/inpulse21\/wp-json\/wp\/v2\/categories?post=969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thirteencreative.co.uk\/inpulse21\/wp-json\/wp\/v2\/tags?post=969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}