{"id":395,"date":"2019-01-04T13:34:06","date_gmt":"2019-01-04T13:34:06","guid":{"rendered":"http:\/\/www.digitalbranch-development.co.uk\/inpulse-dev\/?p=395"},"modified":"2019-01-04T13:34:06","modified_gmt":"2019-01-04T13:34:06","slug":"heartbeat-emotional-analytics","status":"publish","type":"post","link":"https:\/\/thirteencreative.co.uk\/inpulse21\/heartbeat-emotional-analytics","title":{"rendered":"Heartbeat emotional analytics"},"content":{"rendered":"

Bring your events to life<\/b><\/span><\/span><\/span><\/span><\/p>\n

Town Halls and company events are a crucial time for rallying everyone together, aligning the organisation, sharing news, inspiring employees.<\/span><\/span><\/span><\/p>\n

Yet, how many of us measure the success of our events? How do we know how to improve them or if further work is needed post-event? <\/span><\/span><\/span><\/p>\n

It\u2019s important to know your desired outcomes and measure them.<\/span><\/span><\/span><\/p>\n

It\u2019s also vital that people are engaged at events and Town Halls, otherwise they could miss out on crucial information and lose sight of the strategy. If it\u2019s worth investing the time, money and energy in staging an event, it\u2019s worth spending a little time to make sure it does what\u2019s needed.<\/span><\/span><\/span><\/p>\n

Last year one of our clients used Heartbeat at their Global Leadership conference. They used it to track the emotional journey of employees at the event and gather feedback on how it was going down.<\/span><\/span><\/span><\/p>\n

They began by running a survey at the start of the event to understand how people were feeling coming into the event and what they hoped to get out of the day. The results showed that \u201ccurious\u201d was the overriding emotion (46%), with \u201centhusiastic\u201d (14%), \u201cexcited\u201d (9%) and \u201capprehensive\u201d (8%) the next dominant emotions. This gave the organisers valuable context and helped them gauge the mood for the day.<\/span><\/span><\/span><\/p>\n

During the morning session their Global CEO gave a review of the past year, and articulated the purpose of the company and vision for the future. A Heartbeat survey after the morning session showed a change in mood; 32% said they were \u201cinspired\u201d, 22% \u201cproud\u201d and 20% \u201cmotivated\u201d. Again really useful information for the organisers and senior leaders which helped them shape the rest of the day.<\/span><\/span><\/span><\/p>\n

In particular, free text comments highlighted that the speech by the Global CEO had had a big impact on the attendees. This highlighted the power of face-to-face communication, with respondents commenting on how inspiring it was to hear the purpose of the company and its vision from the person ultimately responsible for it. Stories around what they had achieved and the impact on their customers drove the feeling of \u201cpride\u201d.<\/span><\/span><\/span><\/p>\n

At the end of the event, the Heartbeat survey highlighted the success of the event. \u201cInspired\u201d (27%), \u201cmotivated\u201d (27%) and \u201cenergised\u201d (15%) were all the dominant emotions, and free text responses stressed the power of gathering with colleagues, being equipped for the year ahead, and hearing why we do what we do.<\/span><\/span><\/span><\/p>\n

Talking with the client afterwards, we concluded that running a survey at a live event can be a leap of faith, but one that if taken can bring huge benefits. These include:<\/span><\/span><\/span><\/p>\n